About
I’m a creative content writer and art director working across fashion, beauty, lifestyle, and technology, with over a decade of experience in marketing and advertising.
My background spans advertising agencies and in-house creative teams, where I’ve focused on building brand narratives through campaigns, visual direction, and storytelling. Over time, that work naturally expanded into editorial writing — exploring fashion, style, and culture through a more personal and reflective lens.
I’m interested in the space where visual language, personal style, and cultural context meet — and in how brands and individuals use storytelling to express identity. My work blends strategic thinking with intuition, aesthetics, and curiosity.
Currently, I work as a creative marketing designer at Lightricks, primarily on Facetune, while also writing an independent fashion and style newsletter. I’m especially drawn to projects that sit between brand, culture, and editorial.
Open to collaborations, creative roles, and editorial opportunities.