Facetune x Charli XCX
Sundance brand experience
As part of Facetune’s collaboration with Charli XCX, a Facetune photo booth was featured at the Sundance screening of The Moment — Charli’s film created with A24. The experience translated Facetune’s digital visual language into a physical, IRL space at the intersection of music, film, beauty, and self-expression.
Role
Creative Marketing Designer — part of the Facetune creative and marketing team, contributing to visual storytelling and campaign integration for the brand experience
Seeing a digital product come to life as a physical experience — and exist within the energy of Sundance — was a genuine pinch-me moment. The project highlighted how brand storytelling can move beyond screens and into culture, creating space for play, identity, and expression.
Credits
Created as part of the Facetune team at Lightricks, in collaboration with Charli XCX and A24.