Writing
I write about fashion, style, aesthetics, and culture through an editorial lens — informed by years of brand storytelling, visual direction, and creative work across fashion, beauty, and lifestyle.
Fashion & Style Newsletter
Independent newsletter on Substack (100+ subscribers)
An ongoing exploration of fashion, personal style, and contemporary culture — blending visual thinking with narrative and observation.
An ongoing exploration of fashion, personal style, and contemporary culture — blending visual thinking with narrative and observation.
Selected writing
Interview series offering a peek into the closets of some of the most interesting and stylish people I know — combining conversation, personal style, and editorial photography.
A review of debut collections by newly appointed creative directors, examining how personal visual language carries across fashion houses and reshapes brand identity.
A personal essay reflecting on high-school style between 2004–2008, exploring fashion as memory, belonging, and cyclical self-expression.
Writing inquiries and collaborations welcome. Selected writing is currently published in Hebrew. English versions available upon request.